A keyword is a search phrase. For an effective search engine optimisation, a business needs to understand what its potential customers would search for in Google. We start our keyword research with the business intent. Having established the goal, we use popular tools to understand keyword variations, competition and difficulty. At the end of this phase, we will have a list of keywords to optimise the web page.
Armed with keywords, We ideate and provide content recommendations. Like Google, our primary objective is to build and deliver resourceful and relevant content for the users. Our team of content experts develop top-quality content and articles in line with the keyword intent. We use popular tools to understand competition content, the number of words in the article, keyword frequency, the title of the pieces, and the URL.
OnPage optimisation refers to changes made on the website or a page to increase visibility and indexability. According to Mozlow’s hierarchy of SEO, Crawl accessibility is the most critical aspect. We audit the websites for SEO lacuna and make technical corrections to fix them. We fix the three kings of SEO - URL, Title and Tags.
OffPage optimisation refers to the process of building backlinks to the web page. Backlinks represent a vote of confidence from one website to the other. For a search engine, this means that one website is vouching for the other. According to a survey conducted by a popular SEO tool, OffPage optimisation is the top factor of influence. We build backlinks through guest posts on high authority domains, forums and directory posts, and user-generated content.