User Experience Design
Our user experience philosophy stems from our hustles as startupprenerus. We had a shoe-string budget to bootstrap the products, which meant that we had to either look for a low-cost resource to do an okay job or upskill to do a great job and choose the latter.
We adopt the same values even now. We start by understanding the business goals, approaching the problem statement empathetically, drafting user personas, developing user journeys, wireframes and mock-ups. Our team has the expertise to adapt and deliver multi-platform solutions, transforming the business.
User Interface Design
A logical step-up from User Experience Designing is User Interface Designing. We decide layouts, content, colours, typography based on the extensive research on the problem statements, user personas and user journey. Our UI fundamentals are clear and concise layouts, consistent look and feel,
functional structures, strong information scent, less jargon, and a minimalistic approach. Design thinking principles strongly influence us and enable us to deliver a User interface design service that can assist customer acquisition and retention efforts.