As the name suggests, startup acceleration is the process of expediting startup growth through hacks and techniques aimed at startups failing fast and succeeding faster.
It is natural for startup founders and startuppreneurs to assume that their idea is the next billion-dollar company in the making. With India churning out 42 unicorns in 2021, optimism in the air is palpable. But a true startup story is always realistic. It doesn't matter how great an idea sounds; it is worthless until validated.
What is validation, and why is it important?
In his book - "The lean startup", Eric Ries describes validated learning as "the unit of progress for lean startups". Meaning, a startup's accurate measure of growth is the response from the target audience.
Validation is the approach of testing the basic idea of a product or a service with the intended user group very early in the product development life cycle with minimum possible effort.
Customer validation provides genuine insights into the problem statement, whether or not the customer sees value in the proposition. Since this is done early in the development cycle, the startups can persist, pivot or stop
Are you a startup looking for acceleration? Here is a chance - signup with us today to avail a free product consultation and one MVP experiment.
Our Value Proposition
We work closely with startups to understand the problem they are trying to address, help them build assumptions into hypotheses, draw assumption establishment charts.
We help startups adopt the best MVP strategy, conduct MVP experiments, and validate metrics against the pre-defined minimum criteria for success.
We help the startups build product wireframes, mockups, and prototypes upon validation. Once the prototype is revalidated, we build a scaled-up product and consult on cloud architecture and DevOps practices.
We help startups build messaging, adopt customer acquisition channels, create customer activation and retention campaigns.
Setup up a call with us today to know more
Product Development Life Cycle
A product goes through 6 stages throughout its life cycle. They are -
A Startup team tries to identify the problem statement and brainstorm possible solutions.
Having conceived an idea, the team will validate their assumptions through MVP experiments. At the end of this stage, the team clearly understands whether to persist, pivot or stop.
The team builds wireframes, mockups, and prototypes with validated ideas.
The team tests the prototype through various experiments and builds a solid, launch-worthy product. The team also works on product messaging and acquisition techniques.
The team launches the product into the market and goes into aggressive sales and marketing mode. Channels for customer acquisition is set up, activation, retention campaigns are stitched.
The team collects and measures key performance indicators to improve the product continuously. These improvements bring revenue and referrals.