Search Engine Campaigns

Search Engine Campaigns

Search engines power our world. Search engines have revolutionised the world and consumer behaviour with it. (Heck! Google is now a verb!). Everyone uses Search engines to find answers, products, and services; demographics don’t matter.

Search engines are the most popular customer acquisition channel for many businesses. We will tell why; Google roughly had over 4 billion unique visitors in 2020, and this number is increasing all the time. By targetting for the right search keywords, a business can reach a subset of that 4 billion number by building campaigns on the Google search engine.

How about this - call us today , and we will do a free site audit, analyse keywords, competition, backlinks, and gift you Adwords worth INR 1000.

Search Engine Optimisation

Search Engine Optimisation is a set of practices designed and developed to enhance the search engine rankings of a web page organically. SEO is a natural outcome. A good search engine rank implies that the search engine trusts the content on the page enough to display it ahead of other pages, and the process of achieving this is called Search Engine Optimisation (SEO). A study conducted by a popular website suggested that over 66% of people trusted a higher ranking web page than an ad result.

Search Engine Marketing

Search Engine Marketing or SEM is a digital marketing strategy of paying a search engine to display an ad related to the search keyword. SEM is also known as pay-per-click campaigns. SEM process is, in fact, straightforward compared to SEO. While the SEO might take months of concentrated efforts to achieve a favourable result on the SERP, SEM is instant. Also, it requires no particular skill to set up an SEM campaign; search engines walk the user through the paid campaigns.
SEO SEM Services India

Our Value Proposition

We have been SEO-SEM Subject Matter Experts (SME) for over a decade. We have evolved through the google algorithms - from Panda, Penguin, and Hummingbird. We specialise in Keyword research, Intent Research, Technical SEO, OnPage SEO, OffPage SEO, and Campaign management. We are probably one of the few agencies that can track and neutralise negative SEO.

Setup up a call with us today to know more

Our Process



A keyword is a search phrase. For an effective search engine optimisation, a business needs to understand what its potential customers would search for in Google. We start our keyword research with the business intent. Having established the goal, we use popular tools to understand keyword variations, competition and difficulty. At the end of this phase, we will have a list of keywords to optimise the web page.

Content Development

Armed with keywords, We ideate and provide content recommendations. Like Google, our primary objective is to build and deliver resourceful and relevant content for the users. Our team of content experts develop top-quality content and articles in line with the keyword intent. We use popular tools to understand competition content, the number of words in the article, keyword frequency, the title of the pieces, and the URL.

OnPage Optimisation

OnPage optimisation refers to changes made on the website or a page to increase visibility and indexability. According to Mozlow’s hierarchy of SEO, Crawl accessibility is the most critical aspect. We audit the websites for SEO lacuna and make technical corrections to fix them. We fix the three kings of SEO - URL, Title and Tags.

OffPage Optimisation

OffPage optimisation refers to the process of building backlinks to the web page. Backlinks represent a vote of confidence from one website to the other. For a search engine, this means that one website is vouching for the other. According to a survey conducted by a popular SEO tool, OffPage optimisation is the top factor of influence. We build backlinks through guest posts on high authority domains, forums and directory posts, and user-generated content.