Search Engine Campaigns
Search Engine Campaigns
Search engines power our world. Search engines have revolutionised the world and consumer behaviour with it. (Heck! Google is now a verb!). Everyone uses Search engines to find answers, products, and services; demographics don’t matter.
Search engines are the most popular customer acquisition channel for many businesses. We will tell why; Google roughly had over 4 billion unique visitors in 2020, and this number is increasing all the time. By targetting for the right search keywords, a business can reach a subset of that 4 billion number by building campaigns on the Google search engine.
Search engines are the most popular customer acquisition channel for many businesses. We will tell why; Google roughly had over 4 billion unique visitors in 2020, and this number is increasing all the time. By targetting for the right search keywords, a business can reach a subset of that 4 billion number by building campaigns on the Google search engine.
How about this - call us today , and we will do a free site audit, analyse keywords, competition, backlinks, and gift you Adwords worth INR 1000.
Search Engine Optimisation
Search Engine Optimisation is a set of practices designed and developed to enhance the search engine rankings of a web page organically. SEO is a natural outcome. A good search engine rank implies that the search engine trusts the content on the page enough to display it ahead of other pages, and the process of achieving this is called Search Engine Optimisation (SEO). A study conducted by a popular website suggested that over 66% of people trusted a higher ranking web page than an ad result.
Search Engine Marketing
Search Engine Marketing or SEM is a digital marketing strategy of paying a search engine to display an ad related to the search keyword. SEM is also known as pay-per-click campaigns. SEM process is, in fact, straightforward compared to SEO. While the SEO might take months of concentrated efforts to achieve a favourable result on the SERP, SEM is instant. Also, it requires no particular skill to set up an SEM campaign; search engines walk the user through the paid campaigns.
