Customer Acquisition Consulting
Customer Acquisition
Consulting
Customer acquisition is the process of adding new clients, users or customers to your business. Having a well-oiled customer acquisition and retention mechanism is essential for any business. The objective of customer acquisition is to create an organised and sustainable approach to keep acquiring new customers and grow revenue for the company.
Customer acquisition is traditional brand marketing plus a call to action. While traditional marketing strategies revolve around generating awareness, customer acquisition also aims to acquire a customer tangibly. One can view customer acquisition as the next logical step after marketing.
Customer acquisition is traditional brand marketing plus a call to action. While traditional marketing strategies revolve around generating awareness, customer acquisition also aims to acquire a customer tangibly. One can view customer acquisition as the next logical step after marketing.
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Customer Acquisition Funnel
The customer acquisition funnel is the process of visualisation through which a customer is acquired. Simply put, It is a step-by-step process of acquiring a customer. By setting up a customer acquisition funnel, a business is guiding a prospect through various stages to a definite end-point while engaging the prospect and empathetically learning more about their problems.
The customer Acquisition funnel is a framework with well-defined stages. A funnel can be divided into three primary stages - Awareness, Acquisition and Conversion. A business can further customise these stages into sub-stages based on its established process.
Awareness: Brand marketing efforts and independent research expose new prospects and visitors to the business.
Acquisition: Prospects commit to call-to-action and usually cost nothing to the prospect. Prospect is now a lead.
Conversion: With a series of engagements and value-driven service, a lead becomes a customer by making a transaction and enters into the customer retention funnel.
Why is Customer Acquisition Funnel Important?
By mapping the user journey through various funnel stages, a business visualises users' thought processes at different stages.
With this visualisation, business gains tremendous insights into the users' buying pattern.
A strong customer acquisition funnel will minimise the risk of losing a prospect.