Product life cycle management services

Product Thinking

Product development is the end-to-end process of delivering a new product or improving an existing one. Product development aims to develop, sustain, and improve a business's market share by addressing consumer demand. Product development is a creative and yet scientific process.

A Product goes through four primary stages - introduction, growth, maturity and decline. If one breaks down these four stages further, there are seven stages - conceive, plan, develop, iterate, Launch, steady and maintain/kill. A clear product development roadmap considers the various stages that the product goes through and sets precedence for validated learning. At each stage of a product, start-ups and businesses face different sets of challenges. Various frameworks help start-ups and enterprises overcome these challenges.
The fuzzy Front-end (FFE) approach advocates using five elements of product development, and they are:

Identification of product definition: Define the problem, define the solution.

Idea Analysis: Put the idea through validation experiments, Such as sniff test, competitor analysis, market research and feasibility study.

Concept genesis: Put the learnings from the "Idea Analysis" step to work and develop a solid concept.

Prototyping: Develop wireframes, solidify core functional aspects, build mock-ups and adapt and deliver rapid prototyping.

Product Development: Build the product based on validations from the "prototyping" stage.

Product life cycle Management Services

Our Value Proposition

Having built and bootstrapped in-house products, we understand the product development framework that suits a start-up or a business. Our expertise in product ideation, prototyping, scale-up, development, agile product management, tech stacks and cloud architecture makes us a one-stop solution for product consultation.

Setup up a call with us today to know more
Are you starting up or scaling up? Or are you a business looking for technical consultation? Let us buy you a cup of coffee and discuss your product in detail.

Our Process



Assume an empathetic posture towards understanding the user's problem. Empathy is a strong human emotion and drives the design thinking framework where one forgoes bias and gain real insight into users and their needs.


Articulate the learnings from the previous steps to define the users' needs and concerns. Analyze, observe and synthesize to determine the core problem statement. Develop user personas and understand their standpoints.


Ideate on the possible solutions for the core problem statements. Challenge and re-challenge the ideas to innovate and think outside the box.


Build a minimum-viable-product, inexpensive, rapidly developed version of the concept.


Put the prototype to multiple and rigorous tests and gain new insights into the users' needs and solutions.