UI-UX
UI - UX Services
User Experience Design and User Interface design are the conjoined twins of the technology world. They are so intricately connected that sometimes they are considered one,
but in reality, they are separate entities; there is no one without the other.
While User Experience Design (UXD) refers to the overall guiding emotion of the user experience of a product or a service, User Interface Design (UID) is the brick and mortar of that emotion - the visual layout, the look and feel, the colours and typography.
While User Experience Design (UXD) refers to the overall guiding emotion of the user experience of a product or a service, User Interface Design (UID) is the brick and mortar of that emotion - the visual layout, the look and feel, the colours and typography.
The core principle of a user experience design is to "achieve a positive emotional reaction of users on a product interaction and thereby to create a unique selling proposition." (Reference to Principles for User Experience Design by Constantin von Saucken1, Jakob Reinhardt, Ioanna Michailidou, Udo Lindemann). However, since emotional reactions are subjective, user experience design is inherently diverse.
Whitney Hess, Expert UX consultant, defines Visual design as establishing a philosophy on making an impact.
User Experience Design
Our user experience philosophy stems from our hustles as startupprenerus. We had a shoe-string budget to bootstrap the products, which meant that we had to either look for a low-cost resource to do an okay job or upskill to do a great job and choose the latter. We adopt the same values even now. We start by understanding the business goals, approaching the problem statement empathetically, drafting user personas, developing user journeys, wireframes and mock-ups. Our team has the expertise to adapt and deliver multi-platform solutions, transforming the business.
User Interface Design
A logical step-up from User Experience Designing is User Interface Designing. We decide layouts, content, colours, typography based on the extensive research on the problem statements, user personas and user journey. Our UI fundamentals are clear and concise layouts, consistent look and feel, functional structures, strong information scent, less jargon, and a minimalistic approach. Design thinking principles strongly influence us and enable us to deliver a User interface design service that can assist customer acquisition and retention efforts.
