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Performance Marketing Agency in Bangalore

Paid campaigns on Google, Meta, LinkedIn and YouTube built to deliver leads and sales at a target cost — with conversion tracking, landing-page optimisation and weekly optimisation. Bengaluru-based, reporting on ROAS and CAC, not clicks.

Overview

What is performance marketing?

Performance marketing is paid digital advertising where success — and budget decisions — are based on measurable actions such as leads, sales or app installs, rather than impressions or reach. Every campaign is tracked to a conversion, so you know your cost per acquisition and return on ad spend (ROAS), and budget flows to what works.

Platforms we manage

PlatformBest for
Google Search AdsCapturing high-intent demand when people search for your service
Google Shopping & Performance MaxeCommerce product sales
Meta Ads (Facebook & Instagram)Reaching and retargeting B2C audiences at scale
LinkedIn AdsB2B lead generation by job title, industry and company
YouTube & DisplayAwareness, video storytelling and remarketing

What our performance marketing includes

  • Conversion tracking — Google Analytics 4, Google Tag Manager, Meta Pixel, conversion APIs and custom events.
  • Audience and keyword strategy — intent-based keywords, lookalikes, custom audiences and exclusions.
  • Ad creative and copy — variations tested systematically.
  • Landing page optimisation — faster, clearer pages that convert; built by our web team when needed.
  • Bidding and budget management — automated bidding guided by real conversion data.
  • Remarketing — bringing back visitors who did not convert.
  • Reporting — spend, leads, conversions, CPA, ROAS and recommendations.

Key metrics we optimise

MetricWhat it tells you
Cost per lead / acquisition (CPL / CPA)What each lead or customer costs
Return on ad spend (ROAS)Revenue generated per rupee spent
Conversion rateHow well traffic turns into results
Customer acquisition cost (CAC)Total cost to win a customer, across channels

Our process

  1. Business and campaign discovery
  2. Strategy and audience planning
  3. Tracking and analytics setup
  4. Campaign launch
  5. Continuous optimisation of bids, audiences, creative and landing pages
  6. Reporting and scaling what works

Performance marketing vs SEO

Performance marketing buys immediate visibility and stops when spend stops; SEO builds organic visibility that compounds over months. The strongest results usually come from both — ads for speed and testing, SEO to lower acquisition cost over time.

Why Obii Kriationz

  • We fix the funnel, not just the ads — tracking, landing pages and checkout are often where results are won.
  • B2B and B2C experience — from LinkedIn lead generation to eCommerce ROAS.
  • Proof of conversion focus — the Divine Raksha store we built converts 3.2× better than its predecessor.

Want help with strategy before spend? See customer acquisition consulting.

Work With Us

Ready to Maximize Your Marketing ROI?

Work with Obii Kriationz to launch performance marketing campaigns that generate qualified leads, increase sales, and deliver measurable business growth through data-driven optimization.

Book a Performance Marketing Consultation

How We Work

Our Process

01

Business & Campaign Discovery

We understand your business goals, audience, competitors, and conversion objectives to develop a results-focused advertising strategy.

02

Campaign Strategy & Audience Planning

Our experts define campaign objectives, audience targeting, advertising platforms, budget allocation, and creative direction.

03

Campaign Launch

We create and launch optimized campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other performance marketing platforms.

04

Tracking & Analytics Setup

We implement conversion tracking, analytics dashboards, event tracking, and marketing attribution to measure campaign performance accurately.

05

Continuous Campaign Optimization

Our specialists analyze campaign performance daily, optimize targeting, improve creatives, adjust bidding strategies, and increase conversions.

06

Reporting & Growth Scaling

We provide transparent performance reports and continuously scale successful campaigns to maximize ROI and long-term business growth.

Results That Matter

Client Outcomes

Higher Quality Leads

Reach customers who are actively looking for your products or services through highly targeted advertising campaigns.

Better Return on Ad Spend (ROAS)

Optimize every advertising dollar through continuous testing, audience refinement, and campaign optimization.

Lower Customer Acquisition Costs

Reduce acquisition costs by improving campaign efficiency, conversion rates, and audience targeting.

Increased Sales & Conversions

Generate measurable business outcomes with campaigns focused on revenue, enquiries, purchases, bookings, and customer acquisition.

Transparent Marketing Performance

Gain complete visibility into campaign results with detailed analytics, reporting, and actionable business insights.

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FAQ

Common
Questions

Performance marketing is paid digital advertising measured and optimised on actions such as leads, sales or installs, so you pay for and invest in what produces results.

We manage Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, YouTube Ads, Display Ads and remarketing campaigns.

Yes. We implement Google Analytics 4, Google Tag Manager, Meta Pixel, conversion APIs and custom event tracking.

It depends on your margins and business model. The right target is the ROAS at which campaigns are profitable after product and operating costs, which we calculate with you before scaling.

Yes. We provide detailed reports covering spend, leads, conversions, ROI, audience insights and campaign recommendations.

Yes. We build customised performance marketing strategies for both B2B and B2C businesses.

Startups, eCommerce brands, healthcare providers, educational institutions, B2B and SaaS companies and enterprises all benefit when they need measurable, scalable acquisition.

Paid advertising campaigns can begin generating traffic and leads immediately after launch, while optimization improves performance over time.

We monitor conversions, leads, ROAS, CPA, CPC, CTR, CAC, revenue, and customer lifetime value to evaluate campaign performance.

Yes. We audit existing campaigns, identify inefficiencies, improve targeting, optimize budgets, and increase conversions.

Absolutely. Our optimization strategies improve campaign efficiency, lower customer acquisition costs, and maximize advertising ROI.

Yes. We optimize existing landing pages or create conversion-focused landing pages to improve campaign performance.

Contact Obii Kriationz for a free consultation. We'll review your marketing goals, identify growth opportunities, and create a customized performance marketing strategy designed to maximize your return on investment.