Our Verticals / Digital & Performance Growth

Digital & Performance Growth

SEO, performance marketing, content and digital marketing measured against leads, revenue and customer acquisition cost — not vanity metrics. Run from Bengaluru for B2B and B2C brands.

Customer Acquisition Consulting SEO Services Digital Marketing Services Performance Marketing Content Marketing

What is performance-led digital growth?

Performance-led growth means every marketing channel is judged by what it contributes to qualified leads, revenue and customer acquisition cost — not by traffic, followers or impressions alone. Obii Kriationz plans SEO, paid media, content and lifecycle marketing as one system, then moves budget to whatever measurably works.

Services in this practice

ServiceMain jobTypical time to impact
SEO servicesRank for searches your customers make and earn organic leadsMeasurable gains in 3–6 months
Performance marketingPaid campaigns on Google, Meta, LinkedIn and YouTube optimised for conversionsTraffic from day one; optimised over weeks
Content marketingArticles, case studies, video and email that build trust and search visibilityCompounds over months
Digital marketingA joined-up plan across SEO, paid, social, email and analyticsDepends on channel mix

For the strategy behind the channels — funnel diagnosis, AARRR metrics and growth experiments — see customer acquisition consulting and growth consulting.

How we run growth engagements

  1. Measurement first. We set up or repair Google Analytics 4, Google Tag Manager, Meta Pixel and conversion APIs so every lead and sale is attributed.
  2. Funnel diagnosis. We find where prospects drop off — visibility, landing page, offer, follow-up — before spending more on traffic.
  3. Channel plan. Budget is split between fast channels (paid search and social) and compounding ones (SEO and content).
  4. Weekly optimisation, monthly reporting. Reports cover spend, leads, conversion rate, cost per acquisition and return on ad spend, with the next actions.

What we measure

  • Acquisition: organic traffic, rankings, cost per click, cost per lead
  • Conversion: landing-page conversion rate, lead quality, sales-qualified leads
  • Revenue: return on ad spend (ROAS), customer acquisition cost (CAC), revenue by channel
  • Retention: repeat purchase, engagement and lifetime value

Why Obii Kriationz for digital growth

  • Marketing that understands product. Because we also build software, we can fix the landing page, tracking or checkout ourselves — the usual bottlenecks in paid campaigns.
  • Proof from our own builds. The Divine Raksha eCommerce platform we built increased conversion 3.2× and average order value by 40%.
  • Bengaluru-based, since 2009. More than 500 projects delivered for startups, SMEs and enterprises.

Further reading: A guide to digital marketing, SEO for small business and The role of AI in SEO strategy.

Digital & Performance Growth

Explore every Digital & Performance Growth service

Customer Acquisition Consulting

We find where your funnel leaks and which channels bring profitable customers, then build a plan to lower customer acquisition cost (CAC) using the AARRR framework — acquisition, activation, retention, referral and revenue. For startups and growing businesses across India.

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SEO Services

SEO services that grow qualified organic leads, not just rankings — technical SEO, keyword strategy, content, local SEO and authority building, plus optimisation for AI search answers. Bengaluru-based, with measurable gains typically in 3 to 6 months.

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Digital Marketing Services

A full-funnel digital marketing agency in Bengaluru: SEO, Google and Meta ads, social media, content, email and conversion optimisation planned as one strategy and measured on leads, sales and return on spend.

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Performance Marketing

Paid campaigns on Google, Meta, LinkedIn and YouTube built to deliver leads and sales at a target cost — with conversion tracking, landing-page optimisation and weekly optimisation. Bengaluru-based, reporting on ROAS and CAC, not clicks.

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Content Marketing

Strategic content that ranks, earns trust and generates leads — SEO articles, case studies, website copy, video scripts, newsletters and social content, planned around what your buyers search for and ask AI assistants. From a Bengaluru team that writes and builds.

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Common Questions

Frequently Asked Questions

What is the difference between SEO and performance marketing?

SEO earns unpaid visibility in Google search and compounds over time, with measurable gains usually in 3–6 months. Performance marketing buys visibility through ads on Google, Meta, LinkedIn or YouTube and can drive traffic from day one, but stops when spend stops.

Which advertising platforms do you manage?

Google Ads (search, display and YouTube), Meta Ads across Facebook and Instagram, LinkedIn Ads and remarketing campaigns.

How do you measure marketing results?

We track leads, conversion rate, cost per acquisition, return on ad spend and revenue by channel using Google Analytics 4, Google Tag Manager, Meta Pixel and conversion APIs, and report monthly with recommendations.

Do you work with B2B and B2C businesses?

Yes. We run B2B lead generation, typically SEO, content and LinkedIn, and B2C acquisition for eCommerce and consumer brands, typically Google, Meta and remarketing.

Should a startup invest in SEO or ads first?

Most startups need both: ads to test messaging and generate early demand quickly, and SEO and content to lower acquisition cost over time. We usually start with a small paid test while the SEO foundation is built.

Is Obii Kriationz a digital marketing agency in Bangalore?

Yes. Obii Kriationz Web LLP is based in Bengaluru and offers SEO, performance marketing, content and digital marketing alongside product and engineering services.

Digital & Performance Growth

Want marketing you can measure?

Tell us about your tracking, funnel and channel mix, and we will point out the changes most likely to cut your cost per lead.

Request a Growth Review